Holiday St. is an ode to life on holiday, one that's filled to the brim with inspiration, authenticity, and soul. Their globe-trotting photography prints and travel guides inspire and share a slice of the finer things in life. They were looking for a way to differentiate their brand and bring a feeling of laid-back luxury to their story. Aiming to encapsulate the perfect moment on vacation where the cocktail’s cold, sea is shimmering, and a fresh breeze is rolling over the hills, we crafted an identity that is influenced by vintage elements reminiscent of "the golden era".
When diving into the strategy behind this brand, we focused on bringing Holiday St.'s audience the vision to find their own unique lens to soak in their experiences across the globe.