Brand Identity Design | Packaging Design | Print Design | Social Media
Brand Identity Design
The word “Apricity” means the warmth of the sun on a cold winter’s day—which encompasses perfectly the feeling this New York-based CBD brand brings with its high-quality, hand-grown product. We helped Apricity revamp their brand through a comprehensive set of brand guidelines as well as a range of product designs including CBD tinctures, lotions, and water-soluble packets. Once these foundations were established, we worked together to build out the brand even more with catalogs, influencer gift boxes, and social media direction. Currently being sold in outlets such as the CBD Beauty Corner at Saks Fifth Avenue in New York and Envision Festival in Costa Rica, Apricity is today’s CBD brand to watch.