PeachBox Co. is a Latina-owned gift boxing startup out of Massachusetts focused on making gifting easy, personal and fun. Working in tandem as their new service was launched, we helped PeachBox find an identity that exudes positivity and thoughtfulness.
Their “easy peachy” approach to gifting allows their customers to send gifts that will bring a smile—we aimed to distill these happy moments into the brand’s elements including a fun terrazzo pattern, delightful swooshes in the logo marks, and a lively yet subdued color palette. We helped PeachBox build out their user journey through a custom Shopify e-commerce site, focusing on telling the brand’s story in a meaningful way while helping their customer find the box that’s perfect for their gifting needs.
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