Traffic But No Sales? How to Increase Your Shopify Conversion Rate
If you're getting Shopify traffic but no sales, don't fret—there are proven ways to increase your conversion rate and get those visitors buying from your online store.
There are a few key things you should do in order to make sure your online store is optimized for conversions, and we'll go over them all in this post!
By implementing these tips, you can boost your sales and start making money from your Shopify store. If you have a good conversion rate, scaling your store quickly via ads also becomes possible.
First, let's take a look at what a conversion rate is and why it's important. Then we'll dive into the specific ways you can increase yours to start converting shoppers.
What is a Conversion Rate?
Your conversion rate is the percentage of visitors to your store who take the desired action. For most Shopify stores, the desired action is making a purchase.
So, if you have a conversion rate of 2%, that means 2% of the people who visit your store end up buying something from you.
Conversion rates are important because they give you an idea of how well your store is performing.
If you're getting traffic but no sales (or lower-than expected sales), it's a sign that something is causing friction between you and your target audience buying.
There are a whole handful of reasons that online stores have subpar conversion rates. It could be that your prices are too high, or that the products you're selling aren't what your traffic is looking for.
Whatever the reason, it's important to identify why people aren't converting so you can make changes to your store and turn your traffic into sales.
How to identify why people aren't converting
1. Identify the problem
The first step towards increasing the number of visitors that make a purchase is to identify the problem (or problems) on your website.
Are people not adding anything to their cart? Are they abandoning their carts before checkout? You want to find out what about your user experience is getting in the way of the right audience buying.
There are a few ways to find out why people aren't converting on your store. The first step is always to take a look at your analytics.
Shopify's analytics as well as Google Analytics will show you where people are dropping off in your sales process. This can be a valuable clue as to where the problem lies for your users.
Another way to find out why people aren't converting is to ask them directly. You can do this by setting up an exit survey that pops up when someone tries to leave your site.
Exit surveys are a great way to get feedback from customers about what's preventing them from buying from you and learning which optimizations are important for your online store.
2. Figure out where the problem is happening
Once you've identified the problem, the next step is to figure out where it's happening. Is it happening on your product pages? Your cart page? Your checkout page?
Again, your analytics will be a valuable resource here. Shopify's analytics will show you how people are interacting with your store, and where they're dropping off.
This can help you narrow down where the problem is occurring so you can focus your attention on fixing it.
3. Make changes to fix the problem
Once you've identified the problem and figured out where it's happening, it's time to make some changes to your page to fix it.
This might involve changing the design of your store, adding new features, or adjusting your pricing.
Whatever changes you make, be sure to test them out before you roll them out to your entire store. It's also a good idea to test things one by one so that you can know what exactly is helping or hurting the conversions on your website.
This will help you ensure that the changes are actually effective at increasing your conversion rate.
4. Measure the results
After you've made changes to your store, it's important to measure the results. This is important because it'll help you see whether or not the changes you made are actually working.
Again, analytics are going to be your best friend here!
Keep an eye on your conversion rate and compare it to your previous rate. If you see a significant increase, that's a good sign that the changes you made are working. You may also need to wait and be patient to be sure that your improved conversions are statistically significant.
5. Repeat as necessary
Conversion rate optimization is a never-ending game, so the final step is to repeat the process. Continue to innovate and make changes to your online store and measure the results.
Over time, you should see a steady increase in your conversion rate. No more traffic but no sales, hooray!
By following these steps, you can troubleshoot any problems with your store and make changes that will increase your conversion rate and delight your target audience.
How to increase your Shopify conversion rate
Now that we've gone over what a conversion rate is and how to identify why people aren't converting on your store, what are some common ways to increase your conversion rate when you're already getting traffic?
1. Improve your product pages
One of the most important things you can do to increase your conversion rate is to improve your product pages.
These pages are the final step in the funnel where people decide whether or not they want to buy from you, so it's important to make sure they're well-designed and informative.
Make sure your product pages are well-designed: The design of your product page is important for two reasons.
First, it needs to be visually appealing so you can build trust and credibility in the eyes of your customers.
Second, it needs to be well-structured so your customers can find the information they're looking for easily and quickly.
Using various tools on your page such as dropdowns, FAQs, and ingredient lists can help your users navigate your product page and find everything that they need in order to convert.
Add high-quality product photos: Adding high-quality product photos is a great way to improve your product pages and increase your conversion rate.
Seriously, this is a huge one—nothing diminishes the credibility of your brand faster than subpar product photography.
Make sure your photos are clear and show off the product in the best light possible. Depending on the products you're selling, it can also be a good idea to use image zoom features to give people a closer look at the product.
Write informative descriptions: Another important thing to include on your product pages to increase sales is informative product descriptions. This is your chance to tell people more about your products and why they should buy them.
Your product descriptions should be clear, concise, and persuasive. Be sure to focus on the benefits of the product, rather than the features. Trust badges are also a great way of conveying information about your products to your audience.
My favorite reviews app for Shopify, Loox
Feature customer reviews: Customer reviews are another awesome way to improve your product pages. They give potential customers an idea of what other people think of your products and are helpful for visitors in deciding whether or not to buy from your brand.
Make it easy for people to leave reviews on your site, and be sure to respond to both positive and negative reviews.
Use social proof to show how popular your products are: If you have a lot of social media followers or email subscribers, make sure to show it off on your product pages.
This is called social proof, and it can be a powerful way to increase your conversion rate.
People are more likely to buy from you if they see that other people are already buying from you. So make sure to showcase any user-generated content or testimonials that you have on your product page.
2. Increase the visibility of your call to action
One way to increase your conversion rate is to make sure your call to action across your site is visible and easy to find.
Place your buy buttons in prominent positions on your page, and make sure they're easy to see and click.
Your visitors should only ever be a click or two away from being able to purchase. Keep in mind that wherever they are on your page, it should be immediately obvious where they can go to buy your products.
3. Offer discounts and free shipping
Offering discounts or promotions and free shipping is a great way to increase the conversion rate of your eCommerce store. People are more likely to convert if they feel like they're getting a good deal.
You can offer discounts in a number of ways, such as coupons, sales, or free shipping. Just be sure to make the offer clear and easy to find for your visitors.
4. Make sure your site is mobile-friendly
More and more people are shopping on their phones, so it's important to make sure your site is mobile-friendly. If it's not, you're likely losing out on a lot of sales.
Make sure your site is easy to navigate on a mobile device, and that all of your content is easily accessible for your customers.
5. Make your store easy to use
The easier your store is to use, the more likely people are to buy from you. So make sure your navigation is easy to understand and that your checkout process is simple and straightforward.
Your homepage should lead visitors to the next step in the funnel and serve as a jumping-off point that leads to your various collections and sale items.
You can also increase your conversion rate by offering guest checkout and saved payment methods. Not needing to always type in credit card info will make it easier for visitors to buy from you, which will lead to more sales.
6. Improve your customer service
If you want to increase your conversion rate, it's important that your business provides excellent customer service.
This includes responding to customer inquiries quickly and efficiently, providing a hassle-free returns policy, and offering live chat support on your website.
All of these things will show potential customers that you're a reliable and trustworthy brand. And when people feel good about doing business with you, they're more likely to buy from you.
If something goes wrong with an order, people want to know they can contact you and get help. So, make sure your contact information is easy to find and that you have a process in place for handling customer service issues.
7. Use exit-intent popups
Exit-intent popups are a great way to increase your conversion rate by giving people one last chance to buy.
These popups appear when someone is about to leave your site, and they offer a discount or promotion in exchange for an email address.
This is a great way to capture leads and turn them into customers. And it's also a great way to increase your conversion rate by keeping potential customers on your page for longer.
8. Use urgency and scarcity
Urgency and scarcity are two powerful psychological triggers that can increase your conversion rate. When people feel like they need to act fast, they're more likely to buy from you.
You can create a sense of urgency by offering limited-time discounts or promotions. In order to create a sense of scarcity you can offer products in limited quantities to a waitlist.
Both of these tactics will encourage people to buy from you now instead of later, leading to more sales and a higher conversion rate.
9. Optimize your checkout process
Making sure your checkout process is optimized can make a huge difference in your conversion rate—the goal is to make it as easy as possible for people to buy from you.
To do this, you'll need to streamline your checkout process and remove any unnecessary steps or confusion.
You should also make sure your payment options are clearly visible and that your form fields are easy to understand.
Enabling Shopify's Shop Pay and Shop app will also optimize your checkout process by allowing people to buy from you directly on their phones.
According to Shopify, mobile checkouts convert 1.91x higher with Shop Pay, the fastest growing, highest converting, accelerated checkout on the internet.
These checkout tips will help reduce friction at the point of sale and increase your conversion rate.
10. Use product recommendations
Product recommendations are a great way to increase your conversion rate by showing people products they're likely to be interested in.
You can use product recommendations in a number of ways, such as on your product pages, in your shopping cart, or in your email marketing campaigns.
Product recommendations are a great way to boost sales and increase your conversion rate. But it's important to only recommend products that are relevant to your customers. Otherwise, you risk turning them off and sending them away.
Recap of the tips for increasing your conversion rate
- Focus on optimizing your product pages.
- Make sure your calls to action are visible and easy to find.
- Offer discounts and free shipping.
- Make sure your site is mobile-friendly.
- Make your store easy to use.
- Improve your customer service.
- Use exit-intent popups.
- Use urgency and scarcity.
So, there you have it! These are just a few of the many things you can do to increase your Shopify conversion rate.
If you implement even just a few of these tips, you should see a significant increase in sales. And that's what it's all about!
Thanks for reading!
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